Saturday, January 22, 2022

POLYTECHNIC UNIVERSITY BRANDING

 




POLYTECHNIC UNIVERSITY OF PUERTO RICO LOGO DESIGN







MORE OFFICIAL LOGOS



PROCESS



CONTEXT
I had just concluded my first semester of college and was fortunate enough to find work at a prestigious marketing design firm. They handed me the case study for a rebranding of the respected private university, which is renowned for its engineering professions. They had already made what they intended to present to the client, but they were curious to see how I would do.

Polytechnic University of Puerto Rico (PUPR) is a private non-profit institution granting degrees in engineering, architecture, landscape architecture, land surveying and geomatics, and business administration. It is located in San Juan, Puerto Rico's largest city. Among institutions of higher learning in the United States and its territories, the Polytechnic University of Puerto Rico graduates the second largest number of Hispanic engineers. Today, more than 40% of the graduating engineers in Puerto Rico are alumni of the Polytechnic University.

I made five letter size pages of 25 logos each in two days. I went back to college and found out a few months down the line that my logo was approved and officially became the institution's identity symbol. The firm had reworked my logo marks but the selection for a logo that was 100% mine was the eventual winner. I am very proud of this achievement because I have gone on to see my logo animated  on attention-calling billboards, television, all throughout Puerto Rico, in the press, and even in metal sculpture. Of all my projects this one has the most reach, and it is a joy to have achieved this so early on in my career. I am very proud of the duty my design work has done for educational institutions and hospitals.

EXAMPLES OF LOGO IN USE


This is the tower used in the logo.