Wednesday, July 10, 2024

Veniroe

During my tenure at Veniroe, I have had the honor of spearheading captivating projects that shape our brand voice and define our identity, resonating deeply with lovers of fine jewelry. My work has encompassed the creation and refinement of branding elements for three distinguished Veniroe brands:

Gemabel: Crafted the logo and designed the jewelry packaging with iterative colorways.
Veniroe: Developed an elegant logo animation.

Jiahn: Created both the logo animation and the sophisticated jewelry packaging, and aided in design of the Shopify portal.


Additionally, I have elucidated the unique distinctions between our brands:



Jiahn

Jiahn is the fine jewelry brand, showcasing our most exclusive pieces. This is a more serious brand aiming to reach people of affluent lifestyles, offering bold statement jewelry to help stand out from any crowd.

LOGO EXPLORATION



FINAL LOGO

LOGO ANIMATION



PACKAGING



SHOPIFY WEB PORTAL
Visit WWW.JIAHNDESIGNS.COM.

I was tasked with completing an online presence for Jiahn. With the help of illustrated videographer Kai Wilkinson, some coding and parallax animations, we proudly showcase our amazing designs.





Gemabel

Gemabel was the first identity development project I tackled for Veniroe. My task started out with iterative creative expressions for the logo. After applying a variety of color stories, the project evolved into packaging design. The voice of the Gemabel brand aspires to reach working professionals that pursue dreams of luxury.






FINAL LOGO


PACKAGING







POUCHES









Veniroe

I was tasked with rebranding the Veniroe identity. After many iterations, management settled on a type treatment that makes the brand more attainable to larger audiences. Maintaining bright colors and dainty jewelry, Veniroe is designed to capture the heart of every starlet in Beverly Hills.



LOGO EXPLORATION
When tasked with the project to re-design the Veniroe brand, I was asked to make an identity for dainty jewelry. The intention is to have feminine tones and a look that would communicate sophistication and enjoyment of a luxury lifestyle.





LOGO ANIMATION
This type exploration aims to give the Veniroe brand an airy, delicate feel.